What's in a name?
Your domain name is more than just a name; it's your identity, it's your address, and it's your key to the search engines.

So exactly what is a domain name? It is the name by which people find your website. For example, you've probably heard of yahoo.com or google.com or whitehouse.gov. Well those are their domain names. In order for people to get to their websites, users have to type in 'www.yahoo.com' or 'www.whitehouse.gov'.

How do I choose a domain name? There are a few things to consider when looking for a domain name.

• Reflect your company Make sure that your domain name represents either your company name or something related to your company. For example, Target uses their exact company name (target.com) while the U.S. army uses its slogan "Go Army" as its domain: goarmy.com
• Searchability If you want your website to be searchable via search engines like Yahoo and Google, there are cetain tips and tricks you can use in choosing a domain name. Please visit our section on search engine optimization for further details.
• Availability Unfortunately, most of the good names have already been taken. There are certain people who make a living out of holding would-be-popular domain names for ransom, and selling them back to us, with an outrageous markup, of course. Now your job is to either find a domain name that has not yet been taken, or pay the ransom fee.
• Easy to remember A domain name must be easy to remember because people will have to type this in to find your site.

Where do I get a domain name? All domain purchases must go through a domain name registrar. There are a ton of domain registrars out on the web today, each offering different features, different levels of support, and different prices. Some of the most popular domain registrars are www.register.com , www.directnic.com and www.godaddy.com

How much does a domain name cost? These days, you can get a domain name for anywhere from $9/year to $50/year. Most registrars will give you a discount for registering over one year at a time.

How can Soarin Solutions help me? Soarin Solutions has been a part of the online industry since 1997, and we know all about the process behind choosing the domain name that's right for you. We will consult with you and your company to find the healthiest balance of catchy and searchable. If you need help with your domain name, please fill out our site request.